Legion M's Secret Master Plan
Legion M is a truly unique proposition. We're a first-of-our kind company pioneering uncharted new territory. It's a big, bold idea—a Facebook/Google/Tesla-sized swing for the fences. And, for the first time in history, you have a chance to get in on the ground floor.
But before we ask anyone to invest any of their hard-earned money, we want to explain WHY a fan-owned company is so powerful, and HOW we believe it can transform the media landscape. After all, this isn't a Kickstarter campaign—it's an investment. If you give us $100, our job is to turn it into $200. Or $10,000. As an investor, we think you deserve a chance to see our top-secret plans.
YOU DON'T MAKE GREAT ART BY COMMITTEE
Before we get started, we want to make sure one thing is clear. Legion M is a fan OWNED company. That doesn't mean fans MAKE the content. A lot of people initially confuse those two.
While we love fan films, DIY creators, and crowdsourced entertainment, Legion M isn't about fans CREATING content—it's about fans FUNDING content, helping it succeed in the marketplace, and participating in the rewards when it's successful. If you look at the projects on our slate, you see names like Stan Lee, Kevin Smith, Anne Hathaway, Jason Sudeikis, Dean Devlin, David Tennant, and Nicolas Cage. This is the level of projects we aim to develop.
THE IMMEASURABLE POWER OF FANS
We believe the next great media company will be owned by FANS. Not because it's a fun idea (well, that’s not the ONLY reason), but because it's an EXTREMELY powerful business model. We believe an entertainment company owned by a large audience has significant competitive advantages in one of the most lucrative and competitive industries on the planet.
To do this, Legion M is utilizing new equity crowdfunding laws enabled by the JOBS Act. Like regular crowdfunding (e.g. Kickstarter and Indiegogo), we take you behind the scenes and allow you to come along for the ride as we develop our film, TV, and virtual reality projects. As a shareholder, you get invited to meet-ups and special events like our Hollywood Houseparty with Stan Lee, Legion M Lounge at Sundance Film Festival, and “Mandy Red Carpet Premiere.”
But equity crowdfunding goes one step further than Kickstarter. When you invest in Legion M, you are buying stock in the company. If we're successful, you could make money. If we're Facebook/Google/Tesla successful, you could potentially make a LOT of money. (Of course, you can also lose money too—more on that later.)
For Legion M, fan funding isn't just a source of finance—it's the foundation of our business model. After all, fans hold all the power in the entertainment industry. We buy the tickets, pay the subscriptions, and fuel the entire multi-trillion-dollar global industry. Individually, each of us is just a consumer. But when we band together, we have incredible power.
Every project—from the smallest independent to the largest studio tent pole—lives or dies by its ability to attract an audience. This is the reason we see so many reboots, sequels, and movies/shows built on comic books, video games, and existing IP. Studios know that having a pre-existing audience dramatically increases a project's chances of success.
That's also what powers Legion M. Because we have a large group of fans that are emotionally and financially invested in the success of our company, we've got a built-in audience that increases our projects' chances of success. When our movies come to market, our shareholders don't just come see it—they come opening weekend (the most crucial time in the release cycle), bring their friends, and talk about it on social media. A large group of excited, invested fans can create the sort of grassroots buzz that studios would kill for but money can't buy, and we believe it improves the chances of success for every one of Legion M’s projects.
THE BEST PROJECTS DON'T NEED MONEY
A legion of fans doesn't just help make our projects successful. It also helps us get into the BEST projects. The fact is, EVERY project in Hollywood needs funding. Whether it's a couple hundred thousand for a web series or a couple hundred million for a summer blockbuster, every movie, TV show, and VR project needs investors to provide the capital required to produce, market, and distribute it. That money comes from a myriad of sources—from studios, banks, and presales to business magnates and oil tycoons.
But not all projects are created equal. As you might expect, the best projects—i.e. the ones with the best talent, best scripts, and best chance of success—have investors fighting to get in. Those creators can choose who helps fund their project.
Once again, the fact that Legion M represents a large group of fans gives us a leg up. Think about it—if you had a movie coming out, who would you rather have invested and excited about your production? A corporate conglomerate? A wealthy individual? Or a large group of the paying customers you are relying on to see it when it's released?
If you look at our slate of projects, you can see this dynamic in action. Projects we’ve invested in like Colossal, Bad Samaritan, Mandy and Jay and Silent Bob Reboot were already fully funded. They didn't NEED our money—they CHOSE to let us participate because they saw the power of the Legion. Ditto for Kevin Smith and Stan Lee for our ICONS project. The fact that we're owned by fans opens a LOT of doors.
WISDOM OF THE CROWD
For most entertainment companies, content decisions are made by a very small group of executives. They rely on gut feelings/intuition, and, when making decisions as a group must contend with politics and social dynamics (e.g. who has the most power? who is the most vocal?).
We believe there’s a better way. At Legion M, we use the WISDOM OF THE CROWD whenever possible. We’re constantly developing tools, systems, and strategies that allow us to leverage our largest asset—a community of passionate fans—when making our decisions. This includes M-Pulse, the tool we use to give shareholders a say in our development slate, and SCOUT, the system that allows our shareholders to help us find new projects and IP.
Involving fans in our decisions doesn’t just make us DIFFERENT than other entertainment companies (when’s the last time Disney asked you what movie they should make next?), we believe it makes us BETTER. We’re not only giving our shareholders a voice in the direction of the company, we’re leveraging their collective wisdom to make better decisions on behalf of the company.
RISK VS. REWARD
Investing in pre-IPO startups inherently risky—the fact is, most startups fail. This was as true for Facebook and Google as it was for MySpace, Pets.com, and untold other companies that failed before you ever learned their name.
But startups that succeed can change the world. Every great company—from Walt Disney Pictures to Apple Computer—started with entrepreneurs and investors who had the courage to defy the odds and try something no one else had done before. We believe Legion M could be one of those companies.
The advantage of investing in startups is that if the company is successful, you can make quite a bit of money. If you'd invested in Facebook when they were at Legion M’s stage, a $100 investment would likely be worth hundreds of thousands of dollars today. While that’s an extreme example (Facebook is one of the most successful companies of all time), the fact remains that if Legion M can achieve our goals, your investment could become worth quite a bit of money.
You should never invest money you can't afford to lose. But if you can bear some risk and want to swing for the fences, we'd be honored to have you on the team. We're betting our own money (not to mention our jobs, careers and reputations!) that we can make this company successful. And while we can't guarantee success, we can guarantee that we're doing everything we can to make this the best investment you ever made!
If, after all this, you are interested in becoming a part of the world's first FAN-OWNED entertainment company, we'd LOVE to have you join us.
To get more information and buy shares shares in Legion M please go to our funding portal: www.wefunder.com/legionm.
To get detailed information on Legion M including audited financial statements, please check out our SEC offering documents.
And if you aren't sure about investing, try joining as a free member at www.legionm.com/join-legion-m. There's no cost or obligation, but it's a GREAT way to join the community, get access to Legion M events/opportunities, and see first-hand what Legion M is all about!
Onward and Upward!
Jeff Annison and Paul Scanlan
Cofounders, Legion M